Ideologically Challenging Entertainment (ICE) is an approach to deradicalization that was first implemented through a theatrical adaptation of The Merchant of Venice titled Two Merchants. Each performance included two versions: a Jewish dominated society with an Arab Muslim minority, contrasted with an Arab Muslim dominated society and a Jewish minority. Audience responses to the show demonstrated that, not only did the production increase tolerance in relation to the Arab-Israeli conflict, but results indicated that using the Arab-Israeli conflict as a case study, may have, in this instance, inspired increased tolerance and reduced prejudice towards other victimized groups as well.